Dilek Group, which began its commercial journey in the 1950s and has since undertaken the distribution of many leading brands in the fast-moving consumer goods sector while establishing a pioneering position in logistics, has acquired one of Turkey’s well-established local brands, İPEK Shampoo, together with its manufacturer, Canan Kozmetik. 

Produced by Canan Kozmetik since 1981 and trusted by consumers, İPEK Shampoo was acquired in 2007 by L’Oréal, one of the world’s leading cosmetics companies. After 17 years, İPEK Shampoo has once again come under the umbrella of a Turkish company. As part of the agreement, Canan Kozmetik—manufacturer of İPEK Shampoo as well as other personal care products—has been fully acquired and integrated into Dilek Group with 100% of its shares. 

 Dilek Group, one of Turkey’s strongest companies, aims to elevate Canan Kozmetik—recognized for its product quality and consumer trust—and further enhance the value of the İPEK brand, taking it to a global level. 

MURAT KILIÇ: “İPEK SHAMPOO AND CANAN KOZMETİK ARE NOW PART OF DILEK GROUP. MAY IT BE BENEFICIAL FOR OUR COUNTRY.” 

Murat Kılıç, Chairman of the Board, who led the acquisition of İPEK Shampoo from L’Oréal and its integration into Dilek Group together with Canan Kozmetik, stated: 

 “We are proud to have completed such a valuable share transfer. We are delighted to welcome a strong brand like İPEK Shampoo into our group together with Canan Kozmetik. With our strong belief in local production, we aim to expand İPEK Shampoo’s reach across Turkey, engage a broader consumer base, and strengthen its presence in international markets.”